The popularity of the fixed gear cycling culture has been growing imensely. Companies like Wood Wood tied into the culture by sponsoring a cycling team and Undftd created a cycling related T shirt.
We really wanted to do a cycling shirt this season. My partner, Vince has a cycling background and he used to design cycling clothing for a local company. So we were super excited to talk to Super Champion about this concept.
Let me take a second to explain the graphic.
We really wanted to do a cycling shirt this season. My partner, Vince has a cycling background and he used to design cycling clothing for a local company. So we were super excited to talk to Super Champion about this concept.
Let me take a second to explain the graphic.
The shirt contains the Super Champion logo and their badge which were created by some friends of mine, Chris Allen and Josh of Brknhome for Super Champion.
The Finale lettering is based on the logo of the German camera company, LEICA.
The Finale in the top left is based on the Union Cycliste International logo (http://www.uci.ch/).
The five colour rainbow logo represents the world champion.
Basically, the winners of the Cycling World Championships organized by UCI receive a gold medal and the right to waer the rainbow jersey for a full year.
Peloton is the term used for cyclists that ride in a group to reduce wind drag and save energy.
Check out the Super Champion Website, it has just been updated with their new look. Definately worth checking out.
The Finale lettering is based on the logo of the German camera company, LEICA.
The Finale in the top left is based on the Union Cycliste International logo (http://www.uci.ch/).
The five colour rainbow logo represents the world champion.
Basically, the winners of the Cycling World Championships organized by UCI receive a gold medal and the right to waer the rainbow jersey for a full year.
Peloton is the term used for cyclists that ride in a group to reduce wind drag and save energy.
Check out the Super Champion Website, it has just been updated with their new look. Definately worth checking out.
