Saturday, January 26, 2008

Three New Shops

Finale welcomes three shops to our list of stores.

True SF 
1415 Haight Street
San Francisco CA

Black Rainbow - Paris
50-56 rue Caumartin
750009 Paris, France

Proper - Long Beach
431 E 1st Street
Long Beach, CA

Thursday, January 3, 2008

ANTE UP




This graphic was taken off the Album cover from the Mash Out Posse 's 12 inch "How About Some Hard Core". The clear highlight of this graphic is the knife and the text completes the image. We wanted to give this graphic some integrity so we illustrated it as opposed to just scanning in the image and putting it through photoshop.

I always remember MOP for their track "Ante Up", specifically the remix. This was one of my favorite posse cuts, I remember breaking to this track back in the day. We decided to change the text from "How About Some Hard Core" to "Ante Up". The term Ante Up will also work for those people who are serious about poker, I wonder if there will be some poker heads who show up to their local casino wearimg this shirt.






Wednesday, January 2, 2008

Collaborations


I remember when Richard Kidd first opened up in Vancouver they used to carry a line called Libertine. If I remember correctly, Libertine took vintage Egyptian cotton and silk screen graphics on the shirts.

Another line I was introduced to was Gryson. Joy Gryson was a designer for Marc Jacobs and then started her own handbag line.

The reason why I am bringing up these fashion labels is because they are doing collaborations with the department store Target.

I often think about collaborations and the point of them. In a marketing point of view one company associates themselves with the client base of another company, this develops branding and promotion in another industry. On a personal level, it is really cool to do a collaboration with friends you know that are making things happen or to work with people that you have admired and want to work with.

I wonder what questions a company ask when fashion companies do work for big companies. There maybe a big cheque involved, maybe sales were dropping and they needed to make a move before throwing in the towel. If Finale ever gets big I wonder if we will ever get offered a collaboration with a big store or company and if we will go take the big cheque or try and keep our integrity with the underground.